Therabody
TheraFace Pro Launch
Design & Production, Press & Media Strategy, Talent Procurement
Our goal
Therabody turned to us to spearhead their entry into the beauty space with the goal of becoming the number one skin tech company. Our task: Secure feature stories in top performing beauty and lifestyle outlets to drive awareness and education around TheraFace PRO, the device that bridges the gap between beauty and wellness.
The Strategy
We leveraged our relationships with editors and reporters to spread the word about the groundbreaking tech and efficacy of TheraFace PRO and secure “I tried it” features. We also hosted in-person events with Therabody’s founder and head of education as well as a dermatologist to educate media and showcase the device’s multiple uses in action. To help boost Therabody’s profile with media and consumers, our team targeted relevant beauty awards and submitted entries with clear and concise product messaging.
The Result
Our multi-pronged strategy led to robust coverage around the launch in outlets including Vogue, Harper’s Bazaar, Esquire, InStyle, Well+Good, and Refinery29. TheraFacePro also dominated Beauty Awards, with over 20 placements including GQ’s Grooming Awards 2022, ELLE’s Future Beauty Awards 2022, Glamour’s Beauty Awards 2023, Byrdie’s Beauty Awards 2023, Oprah’s Favorite Things 2023, and TIME’s Best Inventions of 2022.
Media Placements
Media Reach
Beauty Awards
