Native
Core Scent Event
Design & Production, Press & Media Strategy
Our goal
Our client Native tasked us with executing a curated dinner that would create social buzz and awareness surrounding their four core scent profiles — and lead to press coverage in new target outlets.
The Strategy
We brought Native’s scent profiles and brand ethos to life at New York City’s Canoe Studios by creating an immersive and cheeky atmosphere adorned with bespoke tablescapes, branded details, and colorful decor. Press and influencers enjoyed activations including cocktail pairings, onsite embroidery, and photo moments, all inspired by Native scents.
The Result
Native broadened its reach amongst a wider demographic of editors spanning beauty, wellness, grooming, ethnically diverse writers and more. On the heels of the event, press was secured in Teen Vogue, Stylecaster, People en Espanol, Men’s Health, NY Post, Byrdie, and more.
Social Impressions
Social Placements
Media Placements (3 mo.)
Media Impressions (3 mo.)
