Murad Coachella
Media, Creator, and Consumer Event
PR, Creative Strategy, Design & Production, Fabrication
Our goal
Garner awareness, buzz, and social/press coverage surrounding Murad’s Multi-Vitamin Clear Coat SPF 50 launch by hosting creators, media and consumers for an SPF Soiree at The Parker in Palm Springs.
The Strategy
Tied to Coachella Weekend 2, Murad hosted creators, media, and guests of The Parker Palm Springs at their SPF Soiree to enjoy bites, activations, clinical 1:1s and more! The event offered attendees the opportunity to test the new sunscreen immediately in the desert setting, amplifying the product’s visibility and appeal. Dermatologists were onsite to answer questions and share additional information on the new product, as well as Murad’s SPF SKUs. For additional awareness, Murad hosted a select group of creators for a staycation at The Parker in order to attend the soiree and Coachella festivities on the brands’ behalf and Autumn worked with The Parker to stock consumer hotel rooms with Murad’s Derm On The Go Kits to utilize during their travels.
The Result
Estimated Impressions
Total Engagements
Earned Media Value
