Chamberlain Coffee x Deux
Collaboration Launch Event
Creative Strategy, Design & Production, Fabrication, Press & Media Attendance and Guest List Management
Our goal
In tandem with the launch of Chamberlain Coffee x DEUX’s cinnamon sugar donut, take over a coffee shop and rebrand the experience to feel like a DEUX/Chamberlain Coffee Universe.
The Strategy
Create an immersive pop-up cafe takeover to drive organic content and brand awareness for the Chamberlain Coffee x DEUX donut cinnamon sugar collaboration. In partnership with La La Land Cafe, the consumer-facing pop-up kicked off with a media preview, prior to opening its doors to consumers and brand fans. The activation included custom coffee menus, limited merch for purchase and donut sampling and sales. Autumn handled all aspects of production and design, including creating a custom color palette for the event, meshing both client’s brand codes to create something unique and on brand for both parties.
The Result
Our team custom designed and fabricated large scale window graphics and vintage merch helped to transform the La La Land cafe into a one of a kind Chamberlain Coffee x DEUX donut shoppe. Beautifully merchandised store front and shelves created an appealing and IG worthy atmosphere for guests to purchase limited edition merch, custom curated coffee menu from Lala Land and the collaboration product - vegan cinnamon donuts.
Social Impressions
Social Placements
Media Placements
Media Impressions
