Amazon
Toastiversary Party
Creative Ideation, Event Production, Talent Negotiation, Social Briefing, In-Depth Reporting
Our goal
We set out to increase awareness and generate engaging content across Instagram + TikTok showcasing key product offerings available on Amazon. We aimed to position Amazon as the go-to destination to show for all of your party essentials by increasing awareness and generating engaging content across Instagram and TikTok.
The Strategy
To celebrate the six-year anniversary of the popular podcast, The Toast, we tapped Amazon as the official sponsor of the celebration. As Claudia and Jackie have worked with Amazon a handful of times throughout the years and are active Amazon storefront users, we knew Amazon would be the perfect partner to celebrate The Toast and seamlessly integrate their role as the ultimate shopping destination for all of your party needs. We brought Claudia and Jackie’s Amazon storefronts to life, displaying their favorite items from Amazon along with QR codes to easily shop their favorites, mirroring the Amazon storefront online shopping experience. We also recreated The Toast’s iconic podcast setup, with all of these items available on Amazon to shop as well. To round out the sponsorship, we created custom “The Toast” tote bag created by Amazon’s Merch on Demand. This was the first creation of its kind where Amazon created custom influencer merch. This initiative was the first time an influencer campaign pulled in metrics higher than the campaign spend.
The Result
Social Impressions
Pieces of Content
Total Engagements
