Amazon Customer Trust
Amazon x Deux-Moi
Celebrity & Talent, Creative Strategy, Design & Production, Fabrication
Our goal
Support Amazon's Customer Trust mission to ensure customers can shop the internet with confidence. Furthermore, target broader consumer media outlets to ultimately reach a gen-pop audience in an effort to engage with a new demographic, build relationships, and educate customers.
The Strategy
To educate media and content creator attendees on how to detect various forms of fraud and how Amazon protects its store from fraud and abuse, Autumn planned an interactive event resembling the streets of New York City. Attendees journeyed through the interactive space, which consisted of five different rooms/scenes that simulated real-life experiences to show how to spot fraud in real-life (e.g., receiving an impersonation scam email while at the office, reading reviews for a restaurant or new apartment, etc.). Instead of sitting in an audience and watching a show, attendees took on a “detective” role and were asked to spot the scam/fraudster in each room. Pseudonymous Instagram influencer DeuxMoi expertly guided attendees through the event space and created social content highlighting the experience, sharing real-time clues to her followers that tied back to the Customer Trust topics that were depicted within the experience.
The Result
Autumn Experiential conceptualized and produced the theatrical performance, tapping a troupe of actors and dancers to silently act out scenes.Each scene laddered back to how Amazon detects bad actors from committing fraud in the store, stops it from happening (all of which happens behind the scenes), and how consumers can protect themselves during their shopping experience. Autumn designed every element of the experience, from writing the script, creating the score, and implementing lighting effects and choreography to visually communicate and educate consumers on Amazon’s efforts to protect customers against fraud.
Organic Social Placements
Organic Social Media Impressions
Paid Talent Social Media Impressions
