Amazon
Third Annual Holiday Soirée
Design & Production, Press & Media Strategy, Talent Procurement
Our goal
Autumn was tasked with upping the ante for Amazon's annual Holiday Soiree, catering to influencers, VIPs, and editors as part of our efforts to support our long-term client’s holiday PR goals. The one-of-a-kind experience aimed to drive awareness of the platform as the ultimate holiday shopping destination.
The Strategy
Together with NAS Marketing, we transformed the iconic Barney’s storefront in New York City to host Amazon’s Third Annual Holiday Soiree, emceed by the equally iconic Sarah Jessica Parker. We took inspiration from the department store space to craft custom built vignettes, step & repeats and more to bring Amazon’s Holiday Shop to life. Paid talent included Claudia Oshry, Tyler Cameron, Jayla Henry, Jessel Taank and Tommy Huerter dressed head-to-toe in outfits from their respective Amazon storefronts, where they each shared their holiday must-haves.
The Result
Our ability to get the best talent helped create an unforgettable event that collectively hosted more than 220 guests — a mix of targeted influencers and press. Attendees embraced the excitement of the holidays through an evening filled with photo-worthy moments, food and drinks, music and, of course, gift giving. Autumn’s earned media capitalized on the Soiree to drive 3X our goals for press.
Social Placements (+14.2% over goal)
Potential Earned Social Reach (+33.5% over goal)
Press Placements (+357% of goal)
